Founded by Jessica Seinfeld in 2001, GOOD+ Foundation, formerly Baby Buggy, provides families in need with children’s gear, items and clothing to improve the health, safety and well-being of kids 0 to 14. GOOD+ Foundation takes an innovative child-focused approach to curbing generational poverty by linking access to critical child gear items to parental participation in programs designed to lift the family out of poverty. Together, the services and the items add up to far greater impact. Our donations, which are distributed to a network of 137 community-based organizations across the country, help to offset the high cost of providing for infants and young children at a critical stage in a family’s life. Each donation is tailored to meet the specific needs of an individual family served by the community-based organization and is designed to provide immediate assistance, as well as tools and programs parents need to build their self-sufficiency over the long term. Since its inception, the organization has distributed 18 million items to hundreds of thousands of America’s most vulnerable families. GOOD+ Foundation is a proud participant of the BBB Charity Seal Program, which indicates that the organization has met the 20 Standards for Charity Accountability, and has received a 4-star rating from Charity Navigator. 91 cents of every dollar raised goes directly to our programs.